winning the Printz and Newbery greatly affected sales for Matt de la Peña’s Last Stop on Market Street, illustrated by Christian Robinson, and Laura Ruby's Bone Gap. Print sales of Last Stop went up by 677% and 264% for Bone Gap. My guess for part of that discrepancy in sales increase is that Last Stop was the second picture book ever to win the Newbery and Matt de la Peña was its first Hispanic author winner. Naturally that got people curious. Of course, maybe Bone Gap was already selling more than Last Stop, and its percentage increase was thus smaller. But I wonder whether part of the discrepancy is also because awards matter more for younger--and paradoxically older--readers; in the YA community, they still hold weight but maybe not as much. Is there a trend to value (value meaning a sales increase, I guess) more commercial than literary (okay, well, let's not get into the artifice of commercial/literary labels) books? I don't really know the answer, but what do you think?
Awards are undoubtedly a mark of respect and prestige regardless of the book's audience, but is it strange for me to think that the readership for YA seems to care less about them than the readership for MG or adult? Or do I have this biased opinion because we as bloggers don't tend to mention awards all that often--we're much more drawn in by the "hype" than anything else?